value of customer retention

Value of Customer Retention

Gaining a new customer is 10 times the cost of managing the existing customers. In this blog, I […]

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closing a sale

closing a sale

Winning or closing a sale is an important aspect in the sales process, because of the fear the […]

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Why branding doesn't work

Why branding doesn’t work

In this well-researched and sharply written article, I place my arguments on why branding doesn’t work for Small […]

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How to handle price objections

How to Handle Price Objections

All salespeople ask this same question, how to handle price objections, in this short little story I will […]

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